a case study

The brand who needed serious TLC

Clothing website homepage featuring a winter clearance banner, categories for fresh arrivals, denim, best sellers, and sale items, with images of diverse models showcasing fashion styles.
Woman posing in a black photo studio backdrop with a stylist adjusting her outfit and a photographer taking pictures.

starting with:

The most confused brand I've ever met, having it's own self-identity crisis.
Pulling the pieces together and creating a customer experience that reflected the brands core was vital to increase sales.

Online product page for a sleeveless V-neck midi dress available in sizes XS to XL with color swatches, price $99.95, and product description below.
Plus-size model outdoors wearing a black long-sleeve maxi dress with lace details, a belt, and leopard print boots.
product filtering

Giving a clear solution

The importance of not pissing off a customer? High.

E-commerce filter dropdown showing options for product type, price range slider, size, color, availability, and brand with counts for each category.Three women's clothing items: light blue wide leg wash jeans, light blue distressed straight leg jeans with pockets, and a black slit maxi wrap skirt worn with white sneakers.
death by bombarding

Make life less stressful

A bunch of decisions to make the second you enter a site? Not fun. Decision paralysis was killing the mood.

Website homepage featuring a winter clearance sale banner in bold red text on purple background, with sections for fresh arrivals and denim clothing, and a popup offering a free tee with $180 purchase.
devaluation of a brand

Don't make them fight

Sometimes those 'converting' pop ups can actually turn into customer graves – they thought you were credible till they added to cart.

Start Your Brand Journey
Online shopping cart page showing a relaxed tee in vintage white added, a deal of the day popup with discounted sweatshirts, and checkout options with subtotal and coupon code field.
Online shopping page showing black high heels priced at $40, discounted from $3,000, with size options 5, 6, 7, and color black selected, plus buttons for adding to cart and delivery options.

Sometimes you need an overhaul... Sometimes you just need fresh eyes to tell you the easy wins.

I offer fast audits too ;)

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