Brand Strategy | Visual Identity | Creative Direction

Your brand can do better.
We should talk...

Premium positioning that changes how people behave around your brand.

work with mehot takes
Strategic branding • Identity design • Visual storytelling • Skincare packaging design • Brand messaging that converts • Luxury brand design • Digital marketing strategy • Customer journey mapping • Launch campaigns • Unboxing experiences Strategic branding • Identity design • Visual storytelling • Skincare packaging design • Brand messaging that converts • Luxury brand design • Digital marketing strategy • Customer journey mapping • Launch campaigns • Unboxing experiences
Your Brand Weapon
The Brandologist

kate edwards.

strategist. designer. director.

Creative AF
Numbers nerd
Skincare obsessed

Ex-designer, current brand strategist, permanently obsessed with behavioural data.

I build premium positioning and visual identities for beauty, wellness, and fashion brands.
I'm obsessed with the 'why' behind people picking one product over another... I use my obsession to create brands that weaponise that behaviour, beautifully.

Real luxury is about rewiring perception at the behavioural level.

I work with brands ready to leave 'fine' behind. The ones who've outgrown the branding that doesn't feel quite right.

Meet me →

Kate Edwards – The Original Brandologist. If you’re here, you’ve found the real one. No replicas. No second editions. If you’ve seen similar elsewhere, that’s not me.

Based on the Mornington Peninsula, working with premium brands globally

Working with world-class brands, locally and globally.
If your product is exceptional, you’re in the right place.

i'll name drop:

Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.

My favourite work is
locked behind NDAs

you know what they say about closed doors...

sneak a peek

Premium positioning that hits from first concept to final unboxing.
Every touchpoint obsession-worthy.

full skincare branding, concept to sales

Dr Mayson's Skincare Logo
Case Study →
Two silver-capped skincare bottles of Dr. Mayson's Illuminating Eye Serum and Ultimate Reversal Eye Cream side by side on a gray surface.

type psychology

The smallest details count
Lowercase letter b in black on a light gray background.

here's what works

Before & Afters
Arched recessed shelf with ceramic vases, glassware, and a wooden plate in neutral tones.

product remapping

Ranges that make sense

behaviour strategy in your branding

If you feel stuck in biz and don't quite know why, you've got a misalignment.
Here's your first step to working on it:
take the quiz
Abstract digital art with a monochromatic geometric design featuring a large circle and curved shapes in various shades of grey and black landscape.
"I have worked with Kate over the last 2-3 years and found her to be one of the best designers I have ever worked with. Highly recommend!"
Dr George Mayson
Skincare Founder
"Aiming to make $2 million (USD) in initial sales over all 3 days and made more than that in just the first day 😳"
- Founder, Rebranded Tech Company
"Kate, when you set your mind on something I can't believe the results you get. We've already increased 2x our leads, and with the new set up our conversions crazy!!"
- director,
skin brand

Your review here... 😉

Reach out to start your journey